Business strategy game global industry simulation

Decision rounds can be scheduled once per week, twice per week, daily, or even twice daily, depending on how you want to conduct the exercise. You will be able to peruse sample decision schedules when you are settling on the times and dates for the deadlines. When the instructor-specified deadline for a decision round arrives, the BSG algorithms allocate sales and market shares to the competing companies, region by region.

How many branded pairs a company sells in each geographic region is governed by:. All cause-effect relationships and underlying algorithms in The Business Strategy Game are based on sound business and economic principles and are closely matched to the real-world athletic footwear market.

The thesis here is that the more BSG mirrors real-world market conditions and real-world managerial decision-making, the more pedagogical value it has. Time Requirements for Class Members. The first couple of decision rounds take longer not only because co-managers have to explore the menus, familiarize themselves with the information on the screens, and absorb the relevance of the calculations shown whenever new decisions are entered but also because it takes time for them to establish a working relationship with one another and debate what sort of long-term direction and strategy to pursue.

As discussed earlier, you can offset the hours students spend on the simulation by trimming the number of case assignments, eliminating a written case assignment which can take students hours to prepare , and perhaps allocating one or more regularly-scheduled class periods to having class members meet in the computer lab to work on their decisions or do the 3-year strategic plan assignment. It will consume part of a class period to introduce class members to the simulation and get things under way.

A host of capabilities and convenient, time-saving features have been designed into the screens and menus to make The Business Strategy Game BSG both a breeze to use for both students and instructors , and readily customizable to your requirements and preferences:. Beginning Spring , a second Learning Assurance Report is also available. The primary purpose of this second LAR is to provide further empirical evidence of compliance with AACSB standards, but it also can be used to measure what individual students have learned from the simulation and count as part of their overall grade on the simulation exercise—the other LAR is based on a combination of team performance and individual performance.

Comprehensive question-answering and problem-solving is provided to all adopters by co-authors Greg Stappenbeck and Art Thompson —just use the tech support link in the Instructor Center to e-mail us or call us. A Quick Overview of BSG and Its Special Features Athletic footwear makes an excellent setting for a strategy simulation for four important reasons: A simulation always has more power to engage students and stimulate learning when it entails a product like athletic footwear that they are intimately familiar with and when it is easy for them to grasp the workings of the industry.

Modeling The Business Strategy Game to mirror the real-world global athletic footwear industry is particularly fitting for a strategy simulation because the product is used worldwide, there's competition among companies from several continents, production plants are geographically scattered, and the real-world marketplace is populated with companies employing a variety of competitive approaches and business strategies.

A simulation with a globally competitive market setting as opposed to just a domestic market setting is especially desirable because globalization is an ever-widening business reality and global strategy issues are a standard part of strategy courses. Accreditation standards for business school programs routinely require that the core curriculum include international business topics and the managerial aspects of operating in a globally competitive marketplace.

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Your request to send this item has been completed. APA 6th ed. Note: Citations are based on reference standards. However, formatting rules can vary widely between applications and fields of interest or study. The specific requirements or preferences of your reviewing publisher, classroom teacher, institution or organization should be applied. The report provides a profound overview of product specification, technology, product type, and production analysis. The research study contains depth examination of geographical regions, revenue forecasts, and segmentation.

This market report includes all the company profiles of the top market players and brands. With this report, businesses can create a unique space in the global Fiber Simulation Software industry and get identified as the most consistent and dedicated growth partner for market research, strategy formulation, and sustainable organizational development. The report covers other parameters like technical advancements, market bifurcation, and capacity in the developing markets, globalization, regulations, and production.

According to him operational skills are the major competencies that a business can have and it is the foundation for growth strategy. With the understanding of the Mckinsey principles, my team will therefore have strong competencies in the distribution, technology or the better customer service. Moreover, my team intends to utilize the privileged assets to penetrate the market. The privileged assets are the very assets which are held by the business which are hard to copy by the competitors Mckinsey, This include in our company, the direct marketing based businesses and well established brand.

A business also needs the growth skills to be able to successively manage the growth strategy. Special relationship was the last key requirement in the Mckinsey model. These are kind of unique relationship threat a business may have with the trade bodies that can allow penetration to the competition easier. The model proposed seven ways of achieving growth which were distributed between existing product. In my business simulation game I analyzed strategies for improving supply for the company.

It is one of the competitive strategies that our teams will employ in order to achieve our objectives. Both leading company B and Nike Inc are part of global companies that try to improve their competitive advantage by strategically managing and using their competitive advantage. The marketing strategies increase the company fortunes especially when the market is so competitive like it is today. Marketing plays a vital role in decision making, targeting, pricing, market segmentation and positioning Tucker, In the past, the leading company utilized major events to pursue their marketing strategy.

My team will utilize sports activity like the Olympics where many people attend the activity in order to keep healthy and have fun. In the past the leading company B has always managed to capture the attention of their customers by sponsoring such events. However, my teams in will do more in order to ensure that we beat the leading company B and survive in the industry.

It is also important to bear in mind the rising competition from the last company G. Tucker attributes this to increasing popularity of alternative footwear, resulting in more constraints than ever before to achieve high profit through effective global sourcing practices.

Positioning strategy is another crucial part of gaining competitive advantage in the 21 st century. The strategy can be used as a retrospective measure against our competitors. The goal of any company is to create value of the consumer through development of company resources and capabilities. My team will utilize the Positioning strategy to inform the customer what the company is doing better than its competitor.

In my analysis I found out that company B positioning need to be somehow fluid and factors such as evolving pressure to perform must be in hand with constant maintenance of its product and services. My team must choose which industry to participate in as a key factor in marketing strategy. It will go for an industry that will allow its products and services to preserve difference between its competitors for considerable period of time.

Endorsement of Tiger Woods, for example, was one of the successes of Nike golf which was an innovative marketing strategy for Nike inc. Nike managed to create a competitive advantage since the most visible athlete in the world was the spokesman of their product. When formulating a marketing strategy for my comapany, my team will bear in mind that allocating corporate resources is an important decision.

Making decision on who acquires what is a balancing strategy. More money is however needed to allocate to research and development which will eventually result in better products. Looking at how company B and company G could have improved their operation, I will start by discussing the marketing methods and market mix. For the purpose of determining proper marketing method for product delivery, it is very essential to keep analyzing certain factors which in this case company B and G ignored in the past.

These factors are product, place price and promotion and product. They are referred to as marketing mix Tucker, It is very essential to have a product which in turn should be marked successively to the final person who is the customer. The product must be in such away that it gives the company a competitive edge. It involves asking such question as, what distinguish the goods from others which are already there.

Is there a warranty that can convince the client to buy e. Once this questions are answered and the product is established then one can move to the other part of the marketing mix. Other factors needed to be considered included the distribution cost and the distribution systems in general. Consumer profile and attitudes, customer retention levels, sales and profits by product and the overall cost structure Tucker, Both company B and G needed rot review their prices for the products.

As we have mentioned above the type of good that is being marketed affect the price. Price affects the customer perception of a good or service. Although sometimes high price is used to stress that the product is of high quality that is not always the case especially for inferior products.